Kotler, Philip. Marketing management/Philip Kotler, Kevin Lane Keller. — 14th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-13-210292-6

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Michael Mann. Fascists. Cambridge University Press. The Edinburgh Building, Cambridge cb2 2ru, UK. Published in the United States of America by Cambridge University Press, New York

В своей книге Майкл Манн предлагает читателю ознакомиться с оригинальной теорией фашизма, основанной на детальном анализе жизненных траекторий мужчин и женщин, ставших фашистами.

Fascists presents a new theory of fascism based on intensive analysis of the men and women who became fascists. It covers the six European countries in which fascism became most dominant: Italy, Germany, Austria, Hungary, Romania, and Spain. It is the most comprehensive analysis of who fascists actually were, what beliefs they held, and what actions they committed. Through this evidence we see that fascism is merely the most extreme form of “nation-statism,” which was the dominant political ideology of the twentieth century. Fascists argued that an “organic nation” and a strong state that was prepared to use violence to “knock heads together” could transcend the conflicts, especially the class conflicts, rending modern society. We also see the fascist core constituencies: social locations that were at the heart of the nation or closely connected to the state, and people who were accustomed to use violence

Wallerstein I. The Modern World-System. vol. 1-3. Издательство: Academic Press, Inc. ISBN: vol. 1 - 0-12-785920-9, vol. 2 - 0-12-785923-3, 0-12-785924-1, vol. 3 - 0-12-785925-X, 0-12-785926-8

Знаменитый трехтомник Иммануила Валлерстайна "Современная Мир-Система" является одной из лучших работ по социальной истории, созданных в ХХ веке. Это новаторское, панорамное переосмысление всемирной истории, прослеживающее появление и развитие современного мира с 16 по 20 вв.

1974: The Modern World-System, vol. I: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century. New York/London: Academic Press.
1980: The Modern World-System, vol. II: Mercantilism and the Consolidation of the European World-Economy, 1600-1750. New York: Academic Press.
1989: The Modern World-System, vol. III: The Second Great Expansion of the Capitalist World-Economy, 1730-1840's. San Diego: Academic Press.

Greg Forster, John Locke's Politics of Moral Consensus, Cambridge University Press, 2005, 328pp, $80.00 (hbk), ISBN 0521842182.

The aim of this highly original book is twofold: to explain the rec- onciliation of religion and politics in the work of John Locke and to explore the relevance of that reconciliation for politics in our own time.

Confronted with deep social divisions over ultimate beliefs, Locke sought to unite society in a single liberal community. Reason could identify divine moral laws that would be acceptable to members of all cultural groups, thereby justifying the authority of government. Greg Forster demonstrates that Locke’s theory is liberal and rational but also moral and religious, providing an alternative to the two extremes of religious fanaticism and moral relativism.

This fresh new account of Locke’s thought will appeal to special- ists and advanced students across philosophy, political science, and religious studies.

Greg Forster is a senior research associate at the Manhattan Institute for Policy Research.

Nozick, Robert. Anarchy, state, and utopia. New York : Basic Books, [1974]

Robert Nozick’s Anarchy, State, and Utopia (1974), along with John Rawls’s A Theory of Justice (1971), radically changed the landscape in analytic political philosophy. For much of the preceding half-century, under the influence of logical positivism’s heavy emphasis on empirical verifiability, much of moral philosophy was taken up with meta-ethics (e.g., the semantics of moral discourse)—with little attention given to normative moral theories. Moreover, to the extent that normative theories were considered, utilitarianism was the center of attention. This all changed with the publication of Rawls’s articulation and defense of liberal egalitarianism and Nozick’s libertarian challenge to the legitimacy of anything more than the night-watchman state.

At the core of Nozick’s book are two arguments. One is that a night-watchman state (which protects only against violence, theft, fraud, and breach of contract) could be legitimate, even without the consent of all those to be governed. The other is that nothing more extensive than the night-watchman state is legitimate, except with the consent of all. The argument is complex, and Nozick often inserts long—and very interesting—digressions. Below I shall focus only on his core argument. I shall thus not address his discussions of Rawls’ theory of justice (Ch. 7, Section 2) and other arguments attempting to justify more than the night-watchman state (Ch. 8), nor his discussion of utopias (Ch. 10).

Herbert Blumer. Movies and Conduct. New York: Macmillan & Company (1933).

MO­TION PIC­TURES are not un­der­stood by the present gen­er­ation of adults. They are new; they make an enor­mous ap­peal to chil­dren; and they present ideas and sit­ua­tions which par­ents may not like. Con­se­quent­ly when par­ents think of the wel­fare of their chil­dren who are ex­posed to these com­pelling sit­ua­tions, they won­der about the ef­fect of the pic­tures up­on the ide­als and be­hav­ior of the chil­dren. Do the pic­tures re­al­ly in­flu­ence chil­dren in any di­rec­tion? Are their con­duct, ide­als, and at­ti­tudes af­fect­ed by the movies? Are the scenes which are ob­jec­tion­able to adults un­der­stood by chil­dren, or at least by very young chil­dren? Do chil­dren even­tu­al­ly be­come so­phis­ti­cat­ed and grow su­pe­ri­or to pic­tures? Are the emo­tions of chil­dren harm­ful­ly ex­cit­ed? In short, just what ef­fect do mo­tion pic­tures have up­on chil­dren of dif­fer­ent ages?

Publication Information: Book Title: The Economics of Inflation: A Study of Currency Depreciation in Post-War Germany. Contributors: Costantino Bresciani-Turroni - author, Lionel Robbins - author, Millicent E. Sayers - transltr. Publisher: G. Allen & Unwin Ltd.. Place of Publication: London. Publication Year: 1937.

THE depreciation of the mark of 1914-23, which is the subject of this work, is one of the outstanding episodes in the history of the twentieth century. Not only by reason of its magnitude but also by reason of its effects, it looms large on our horizon. It was the most colossal thing of its kind in history: and, next probably to the Great War itself, it must bear responsibility for many of the political and economic difficulties of our generation. It destroyed the wealth of the more solid elements in German society: and it left behind a moral and economic dis- equilibrium, apt breeding ground for the disasters which have followed. Hitler is the foster-child of the inflation. The financial convulsions of the Great Depression were, in part at least, the product of the distor- tions of the system of international borrowing and lending to which its ravages had given rise. If we are to understand correctly the present position of Europe, we must not neglect the study of the great German inflation. If we are to plan for greater stability in the future, we must learn to avoid the mistakes from which it sprang.

When Money Dies: The Nightmare of the Weimar Collapse by ADAM FERGUSSON // WILLIAM KIMBER — LONDON, 1975

В Великобритании и США вновь набирает популярность книга When Money Dies Адама Фергюсона (Adam Fergusson), вышедшая в 1975 году и посвященная финансовому кризису и гиперинфляции в Германии в 1920-ые годы. Тема вдруг оказалась настолько актуальной, что книга превратилась в очень ценный актив, не без помощи Уоррена Баффетта. В последнее время старое издание When Money Dies в твердой обложке в Интернете продается по ценам до 1800 фунтов стерлингов, сообщает The Financial Times.

Фергюсон написал When Money Dies в начале 1970-х, когда британская экономика переживала последствия первого нефтяного кризиса, задушившего экономический подъем и спровоцировавшего рост цен. Актуальность темы в 1975 году была очень высока: после арабо-израильской войны 1973 года страны-производители нефти объединились как единый картель, вчетверо взвинтили цены на нефть, а в западных странах резко выросла инфляция — она выражалась двухзначными показателями.

Британский журналист и политик Фергюсон представил в своей книге яркий исторический пример того, что происходит, когда в развитой экономической системе начинается гиперинфляция. Речь в книге идет о Веймарской республике, германской демократии 1919–1933 годов, просуществовавшей в период после заката кайзеровской империи и до прихода к власти Адольфа Гитлера. Конкретно автор описывает начало 1920-х годов, когда произошло резкое обесценивание немецкой марки.

An Introduction to Statistical Inference and Data Analysis. Michael W. Trosset, Indiana University, Bloomington, USA. Series: Chapman & Hall/CRC Texts in Statistical Science

Emphasizing concepts rather than recipes, An Introduction to Statistical Inference and Its Applications with R provides a clear exposition of the methods of statistical inference for students who are comfortable with mathematical notation. Numerous examples, case studies, and exercises are included. R is used to simplify computation, create figures, and draw pseudorandom samples—not to perform entire analyses.

After discussing the importance of chance in experimentation, the text develops basic tools of probability. The plug-in principle then provides a transition from populations to samples, motivating a variety of summary statistics and diagnostic techniques. The heart of the text is a careful exposition of point estimation, hypothesis testing, and confidence intervals. The author then explains procedures for 1- and 2-sample location problems, analysis of variance, goodness-of-fit, and correlation and regression. He concludes by discussing the role of simulation in modern statistical inference.

Focusing on the assumptions that underlie popular statistical methods, this textbook explains how and why these methods are used to analyze experimental data.